Top Drawing & Coloring Apps Performance in Chile Q4 2023

In Q4 2023, the drawing and coloring app market in Chile showcased notable activity, with several apps experiencing significant changes in downloads, revenue, and weekly active users. Here's a closer look at the performance of the top five apps based on Sensor Tower data.

Color ASMR: Painting Book had a dynamic quarter with downloads escalating from 5.1K in late September to a peak of 36.7K in early December. Weekly active users mirrored this growth, rising from 51.2K to a high of 123.3K by mid-December. Despite the increase in user engagement, the app did not generate any revenue during this period.

Pixel by Number™ - Pixel Art saw a revenue increase from $158 at the start of the quarter to $249 by the end. Downloads fluctuated, starting at 2.7K and reaching a high of 16.8K mid-November before settling at 7.4K in late December. Weekly active users followed a similar trend, increasing from 14.8K to a peak of 32K before ending the quarter at 23.5K.

Pixel Art - Color by Number experienced a steady revenue stream, starting at $242 and rising to $269 by the end of December. Downloads showed a gradual increase from 5.9K to 10.4K. Weekly active users maintained a stable performance, beginning at 75.2K and ending slightly lower at 76.6K.

Phone Case DIY had a mixed quarter. Revenue decreased from $47 to $11, while downloads fluctuated, peaking at 12.8K in early October and dropping to 4.7K by late November before rising again to 7.9K in late December. Weekly active users saw a decline from 47.3K to 36.5K.

Lastly, Happy Color®: Coloring Book experienced modest revenue growth, starting at $28 and reaching $61 by the end of the quarter. Downloads increased from 5.6K to 8.9K, while weekly active users grew from 43.3K to 49.2K.

These insights highlight the shifting landscape of drawing and coloring apps in Chile. For more detailed data and trends, visit Sensor Tower.